Privacy policy
Last updated: June 9, 2026
Every Paw Matters operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Every Paw Matters is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
1. Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address
- Financial information, including payment card details, transaction details, payment confirmation, and other payment-related information
- Account information, including your username, password, security questions, preferences, and settings
- Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions
- Communications with us, including information you include in customer support requests or other messages sent to us
- Device information, including information about your device, browser, network connection, IP address, and other identifiers
- Usage information, including information regarding your interaction with the Services, such as how and when you browse, access, or use our website
2. Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, place an order, contact us, or otherwise provide information to us
- Automatically through the Services, including from your device and through cookies and similar technologies
- From service providers, including those we use to support website functionality, payment processing, order fulfillment, analytics, customer support, and shipping
- From partners or other third parties, where permitted by law
3. How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for the following purposes:
To Provide, Tailor, and Improve the Services
We use your personal information to provide the Services to you, including processing payments, fulfilling orders, arranging shipping, facilitating returns and exchanges, maintaining your account, remembering your preferences, and improving your shopping experience.
Marketing and Advertising
We may use your personal information to send you promotional communications by email, text message, or postal mail, and to show you advertisements for products or services on our website or other websites, including based on your activity on our Services.
Security and Fraud Prevention
We use your personal information to help authenticate accounts, provide a secure shopping experience, detect and investigate possible fraud or other illegal activity, and protect our business, customers, and Services.
Communicating with You
We use your personal information to provide customer support, respond to inquiries, and communicate with you regarding your orders, account, or other service-related matters.
Legal Reasons
We may use your personal information to comply with applicable laws, respond to lawful requests, resolve disputes, enforce our policies, and protect our rights and the rights of others.
4. Lawful Bases for Processing (EEA and UK)
If you are located in the European Economic Area or the United Kingdom, we rely on the following lawful bases under the General Data Protection Regulation (GDPR) and UK GDPR for processing your personal information:
| Processing activity | Lawful basis |
|---|---|
| Order processing and fulfilment | Performance of a contract with you |
| Payment, fraud prevention, and security | Legitimate interests; legal obligation where applicable |
| Tax and accounting records | Legal obligation |
| Customer support | Legitimate interests; performance of a contract where relevant |
| Marketing emails | Consent (where you opt in) |
| Basic site analytics and improvement | Legitimate interests or consent, depending on cookie and tracking setup |
Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms. You may contact us if you would like more information about this assessment.
Where we rely on consent, you may withdraw your consent at any time by contacting us or using the relevant opt-out mechanism.
5. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
- With Shopify, vendors, and service providers who perform services on our behalf, such as payment processing, fulfillment, shipping, analytics, cloud storage, and customer support
- With business and marketing partners to provide advertising and marketing services, subject to applicable law
- When you direct us or consent, such as when you request a shipment, use social media integrations, or otherwise ask us to share information
- With affiliates or within our corporate group, if applicable
- In connection with legal or business matters, such as compliance with legal obligations, enforcement of policies, or a business transaction like a merger, sale, or bankruptcy
6. Relationship with Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its platform and services.
Information you submit through our store may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
To learn more about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.
7. Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you follow a link to a third-party site, you should review that site's privacy policy and terms. We are not responsible for the privacy, security, or content of third-party websites or services.
8. Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it.
As of the effective date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under 16 years of age, as those terms may be defined by applicable law.
9. Security and Retention of Your Information
We use reasonable measures to help protect your personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce our agreements, and operate our business. In general:
- Order and transaction records may be kept for up to 7 years where required for tax, accounting, or legal reasons.
- Customer support messages are kept as long as needed to manage the request and maintain service records.
- Marketing contacts are kept until the customer unsubscribes or requests removal.
You can contact us at support@everypawmatters.com to request access to, correction of, or deletion of your personal information, where legally available.
10. Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- the right to access the personal information we hold about you
- the right to request deletion of your personal information
- the right to request correction of inaccurate personal information
- the right to receive a copy of your personal information
- the right to opt out of certain targeted advertising or data-sharing practices, where applicable
- the right to manage your communication preferences, including opting out of marketing emails
If you are located in the UK or European Economic Area, you may also have the right to:
- object to certain processing of your personal information
- request restriction of processing
- withdraw consent where we rely on consent as the legal basis for processing
If you are located in Canada, you may have similar rights under applicable privacy legislation. You can contact us at support@everypawmatters.com for any privacy-related requests or complaints.
You may exercise applicable rights by contacting us using the details in the Contact section below. We may need to verify your identity before processing your request.
You may also learn more about Shopify's privacy practices by visiting the Shopify Privacy Policy.
11. Global Privacy Control and Do Not Track
If you visit our website with the Global Privacy Control (GPC) signal enabled, we may treat this as a request to opt out of certain data uses for that browser and device, where required by applicable law.
Other than Global Privacy Control, we do not currently respond to other "Do Not Track" signals that may be sent by your browser.
12. Complaints
If you have any complaints about how we process your personal information, please contact us using the details below.
Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
13. International Transfers
Your personal information may be transferred to, stored in, and processed in countries outside your own.
Where required by law, if we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized legal transfer mechanisms, such as Standard Contractual Clauses or other lawful methods.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, legal requirements, or regulatory obligations. When we do, we will post the updated version on this page and revise the Last updated date above.
15. Contact
If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any of your privacy rights, please contact us at:
Email: support@everypawmatters.com
Website: everypawmatters.com
For the purposes of applicable data protection laws, Every Paw Matters is the data controller of your personal information.
